A French Playstation Vita ad has recently been photographed and is causing quite the controversy. While the image at first appears to be nothing more than the torso of a woman in a black dress, careful examining reveals... more.
As in two more breasts to be exact. The ad, showing a female with four breasts translates to "Two touchable sides", "Two times the sensation". This is obviously in reference to the fact that the Playstation Vita has a front touch screen and a rear touch panel.
Talk about a direct use of the whole "sex sells" theory.